10/31/2023 0 Comments The challenger sale summarized.pdf![]() ![]() Like The Challenger Seller, I give this book 5 stars for the quality of the content. ![]() #2 Partner with and enable “Mobilizers” inside the buying organization to drive consensus around the problem, the solution, and vendor selection. #1 Challenge buyers by showing them their status quo is not good enough and is cutting into profit, wasting effort, and/or increasing risk.
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